# Surface Labs

> Surface Labs is marketing superintelligence for B2B revenue teams. It combines AI agents, buyer intelligence, and campaign execution so teams can launch faster, convert more of the demand they already have, and grow pipeline. A Y Combinator company.

- [Agent-readable mirror](https://surface.thesurface.network/llms.txt): machine-readable version of this site

Surface runs the inbound path end to end: capture demand with dynamic forms, enrich and qualify every lead, route and book meetings instantly, recover drop-offs, and keep the CRM current, then feed what closed back into the next campaign. Agents do the work; humans keep the controls.

Measured results from named production deployments:

- +30% pipeline increase at Numbers Station
- +70% more email collected at Nextiva
- +35% more inbound signups at Valley
- +30% more qualified leads at Galley, with 100% of spam leads prevented
- 11K+ leads captured at Kintsugi

Every public page also offers an Agent View. Append `?view=agent` to a page URL for a minimal semantic text rendering, or use this file as the site-level machine-readable index.

## Start here
- [Surface Labs](https://withsurface.com/): Marketing superintelligence for B2B revenue teams.
- [What is Surface](https://withsurface.com/what-is-surface): The short explanation of what the platform does and who it is for.
- [Pricing](https://withsurface.com/pricing): Free, Growth from $800/mo, and custom Enterprise, priced around lead actions.
- [Book a demo](https://withsurface.com/book-a-demo): Schedule a live walkthrough with the team.
- [Use cases](https://withsurface.com/use-cases): The outcomes revenue teams run on Surface.
- [AI search inbound](https://withsurface.com/use-cases/ai-search-inbound): Turn ChatGPT, Claude, and Perplexity referrals into qualified meetings.
- [Intelligent Attribution](https://withsurface.com/intelligent-attribution): Connect campaigns, lead quality, and revenue to see what creates pipeline.
- [Customer stories](https://withsurface.com/customers): How B2B teams run inbound on Surface.
- [Industries](https://withsurface.com/industries): Where Surface is deployed today.

## Platform
- [Agentic Enrichment](https://withsurface.com/platform/agentic-enrichment): Identity and firmographic data deepened by live agent research on every lead.
- [AI Visibility](https://withsurface.com/platform/ai-visibility): Earn and measure visibility in AI answers and AI search.
- [Build Your Own Marketing Agent | Surface](https://withsurface.com/platform/build-your-own): Connect your AI assistant to Surface and build a marketing agent around your campaigns, buyer context, analytics, and approval rules.
- [Content Campaign Agents | Qualified Buyers](https://withsurface.com/platform/content-campaigns): Surface Content Campaign Agents use lead, opportunity, and ICP signals to plan, create, publish, and measure campaigns that attract more qualified buyers.
- [Conversion-Optimized B2B Forms | Surface](https://withsurface.com/platform/dynamic-lead-forms): Build dynamic multi-step B2B forms with conditional logic, partial-response capture, real-time enrichment, qualification, routing, scheduling, and CRM sync.
- [Form Intelligence](https://withsurface.com/platform/infrastructure/form-intelligence): Traffic, conversion funnel, lead quality, and spam in one live view.
- [Traffic Intelligence](https://withsurface.com/platform/infrastructure/traffic-intelligence): First-party analytics on who is arriving and what they do.
- [Intelligent Scheduling](https://withsurface.com/platform/intelligent-scheduling): Qualify, route, and book inbound buyers with no usage caps or per-rep pricing.
- [Lead Agents](https://withsurface.com/platform/lead-agents): Agents that research, qualify, and act on every lead automatically.
- [Lead Data Platform](https://withsurface.com/platform/lead-data-platform): One shared context layer every Surface agent works from.
- [Lead Intelligence | Qualify & Route Leads](https://withsurface.com/platform/lead-intelligence): Surface recovers missed inbound, enriches and qualifies every lead, researches accounts, and routes high-fit buyers into HubSpot or Salesforce workflows.
- [System Agents](https://withsurface.com/platform/system-agents): Agents that keep the CRM, marketing platforms, and data systems current.

## Solutions
- [Closed-Loop Growth | Improve Every Campaign](https://withsurface.com/solutions/closed-loop-growth): See how Surface connects inbound capture, qualification, sales outcomes, content campaigns, and controlled paid workflows in one compounding growth loop.
- [Generate More Qualified B2B Demand | Surface](https://withsurface.com/solutions/generate-qualified-demand): Use qualified-lead and opportunity signals to create content campaigns, and pilot paid workflows, that attract more of the buyers sales wants.
- [Improve B2B Inbound Lead Quality | Surface](https://withsurface.com/solutions/improve-lead-quality): Define lead scoring rules in natural language and use deep research agents to assess every B2B inbound lead in real time.
- [Increase B2B Inbound Conversion | Surface](https://withsurface.com/solutions/increase-inbound-conversion): Turn more B2B website traffic into qualified opportunities with smarter forms, partial capture, enrichment, scheduling, and funnel measurement.
- [Launch Content Faster with AI Agents | Surface](https://withsurface.com/solutions/launch-campaigns-faster): Turn buyer evidence into briefs, drafts, and publish-ready content faster, with governed AI agents and human review at every step to protect brand voice.
- [Recover B2B Form Abandonment | Surface](https://withsurface.com/solutions/recover-form-abandonment): Preserve permitted partial form responses, enrich buyer context, and create measured recovery paths for high-intent B2B demand.
- [Intelligent Lead Routing & Scheduling | Surface](https://withsurface.com/solutions/route-and-book-leads-instantly): Build and maintain intelligent lead routing 10x more easily, adapt decisions using scores and deep research, and schedule buyers without seat-based pricing.

## By role
- [Surface for Ad Buyers](https://withsurface.com/for/ad-buyers): Connect paid acquisition to lead quality and pipeline.
- [Surface for Content Marketers](https://withsurface.com/for/content-marketers): Create content from qualified-buyer signals and tie it to pipeline.
- [Surface for B2B Demand Generation](https://withsurface.com/for/demand-gen): Improve inbound conversion, connect campaigns to sales acceptance and pipeline, and create content informed by your best qualified buyers.
- [Surface for GTM Engineers](https://withsurface.com/for/gtm-engineers): Connect the growth stack and expose Surface through MCP.
- [Surface for Marketing Operations](https://withsurface.com/for/marketing-operations): Connect forms, enrichment, CRM, campaign agents, publishing, and qualified-pipeline measurement with explicit permissions and approvals.
- [Surface for Revenue Leaders](https://withsurface.com/for/revenue-leaders): Run inbound as one connected revenue system.
- [Surface for Revenue Operations Teams](https://withsurface.com/for/revops): Control B2B lead qualification, research, routing, ownership, CRM sync, and qualified-pipeline measurement in one auditable workflow.
- [Surface for B2B Sales Leaders](https://withsurface.com/for/sales-leaders): Give sales more qualified inbound opportunities, faster routing, and richer account context, without asking reps to triage every form fill.

## Comparisons
- [Surface vs content agencies](https://withsurface.com/vs/content-agencies): A content engine you keep, not a retainer you rent.
- [Surface vs Profound](https://withsurface.com/vs/profound): Turning AI-search visibility into booked pipeline.
- [Surface vs. Qualified Piper for B2B Inbound | Comparison](https://withsurface.com/vs/qualified): Compare Surface and Qualified for AI inbound engagement, qualification, meetings, routing, research, attribution, content campaigns, and pipeline learning.

## Integrations
- [Surface Integrations for CRM and Campaign Workflows](https://withsurface.com/integrations): Explore Surface integrations for HubSpot, Salesforce, and availability-dependent advertising workflows.
- [Surface for HubSpot | Inbound Qualification and Routing](https://withsurface.com/integrations/hubspot): Add research, qualification, and routing workflows around HubSpot with configurable fields, permissions, and synchronization.
- [Surface for Salesforce | Inbound Intelligence and Routing](https://withsurface.com/integrations/salesforce): Add configurable research, qualification, and routing workflows around Salesforce while preserving CRM governance, field ownership, and the reporting your team already trusts.

## For AI agents and developers
- [Surface for Claude Code](https://withsurface.com/agents): Run Surface from Claude Code, Codex, and any MCP-compatible agent.
- [Surface CLI](https://withsurface.com/cli): Inspect buyer signals, launch campaigns, and monitor agents from the terminal.
- [Slack Marketing Agent](https://withsurface.com/slack-marketing-agent): Brief, launch, monitor, and approve campaigns from inside Slack.
- [Surface for Agents](https://withsurface.com/for/agents): Detect, govern, and convert AI agent traffic on your own site.

## Resources
- [B2B Inbound Growth Guides | Surface](https://withsurface.com/resources/guides): Step-by-step guides for diagnosing inbound conversion, defining lead quality, improving routing, and planning qualified-demand campaigns.
- [B2B Inbound Growth Reports | Surface](https://withsurface.com/resources/reports): Original research on B2B inbound conversion, qualification, routing, and pipeline, published with full methodology, sample sizes, and stated limitations so you can judge it yourself.
- [B2B Inbound Growth Templates | Surface](https://withsurface.com/resources/templates): Practical templates for funnel audits, lead-quality definitions, routing rules, campaign briefs, and pipeline measurement.
- [B2B Inbound Growth Webinars | Surface](https://withsurface.com/resources/webinars): Join practical sessions on inbound conversion, lead qualification, routing, content campaigns, and qualified-pipeline measurement.

## Customer stories
- [GovSpend](https://withsurface.com/customers/govspend): How GovSpend deployed Surface's full Lead Ops stack before a major product launch
- [Giga](https://withsurface.com/customers/giga): How an AI CX platform unified its entire marketing operation on Surface
- [Galley Solutions](https://withsurface.com/customers/galley): How Galley Solutions Boosted Lead Quality and Cut Spam Leads by 100%
- [Nextiva](https://withsurface.com/customers/nextiva): How Nextiva Boosted Conversions by 37% with Surface Labs
- [Juicebox](https://withsurface.com/customers/juicebox): How Juicebox Scaled Viral Inbound Demand with Surface Labs
- [Kintsugi](https://withsurface.com/customers/kintsugi): How Kintsugi Stopped Fake Leads from Crashing Their Calendar
- [Numbers Station](https://withsurface.com/customers/numbers-station): How Numbers Station Boosted Pipeline by 30% with Surface Labs
- [Valley](https://withsurface.com/customers/valley): How Valley Uses Surface to Convert More Inbound, Improve Lead Quality, and Reduce Funnel Complexity
- [Quilter AI](https://withsurface.com/customers/quilter): How Quilter AI Uses Surface to Qualify Leads, Reduce Manual Work, and Find Alpha in B2B Marketing

## Company
- [Hiring](https://withsurface.com/company/hiring): Open roles at Surface Labs.
- [Security](https://withsurface.com/security): How Surface handles data, access, and compliance.
- [Partners](https://withsurface.com/partners): For agencies, technology, and implementation teams.

## Services
- [Content engineering](https://withsurface.com/content-engineering): Content built as a system, not a retainer.
- [Marketing strategy](https://withsurface.com/marketing-strategy): Deciding what the company should be known for.
- [Paid media for B2B](https://withsurface.com/paid-media-b2b): Paid acquisition measured against lead quality and pipeline.

## Writing and reference
- [Blog](https://withsurface.com/blog): Playbooks on inbound conversion, lead operations, and AI search.
- [Glossary](https://withsurface.com/glossary): Plain-English definitions for modern B2B marketing, GTM, and AI search.
- [Product updates](https://withsurface.com/product-updates): What shipped, week by week.
- [Podcast](https://withsurface.com/podcast): Interviews with B2B marketing leaders.

## Optional
- [Privacy Policy](https://withsurface.com/privacy_policy)
- [Terms and Conditions](https://withsurface.com/terms_and_conditions)