Google Analytics Tracking

1. Create a New Data Stream in Google Analytics

Steps:

1. Go to Admin → Data Collection and Modification → Data Streams
2. Click Add stream → Web
3. Enter your website URL and stream name
4. Click Create stream

2. Get the Google Analytics Measurement ID

Steps:

1. In the data stream settings, click on your newly created data stream
2. Copy the Measurement ID (starts with G-XXXXXXXXXX)

3. Create Custom Events in Google Analytics

Do this before you set up the triggers in GTM.

Steps:

1. Go to Admin → Data Display → Events
2. Click Create event
3. Name the event SurfaceFormSubmitEvent (this should match the event name you'll use in GTM)
4. Scroll down and click View more options

5. Under Matching conditions, remove the page_location parameter
6. Click Save

4. Create Custom Event Triggers in GTM

Create one trigger per Surface form event you want to track.

Steps:

1. In GTM, go to Triggers
2. Click New → Trigger Configuration
3. Select Custom Event
4. Enter the event name as SurfaceFormSubmitEvent
5. Click Save

5. Create Google Analytics GA4 Event Tags

Steps:

1. In GTM, go to Tags
2. Click New → Tag Configuration
3. Select Google Analytics: GA4 Event
4. Enter your Measurement ID (from Step 2)
5. Set the Event Name
6. Under Triggering, select the trigger you created in Step 4
7. Click Save

6. Submit and Publish Changes

1. Click Submit in GTM
2. Add a version name and description
3. Click Publish

Testing Using Google Tag Assistant

1. Install the Google Tag Assistant extension in your browser
2. Go to tagassistant.google.com
3. Click Add domain and enter your website URL > Click Connect - this will open your website in a new tab
4. Fill out and submit a Surface Form to see the events being tracked