Surface Documentation
The marketing system that learns what creates revenue and uses that knowledge to run better campaigns.
Surface captures the demand already on your site, keeps one current record per buyer, and points agents at that record to research, score, route, schedule, write and publish.
Quickstart
Tag installed and a first lead captured, in about ten minutes.
Core Concepts
Environment, Lead, Vault, Agent, Agent action, Artifact.
Choose Your Path
Marketer, GTM engineer, developer.
Where to Start
SAM, the Agentic Marketer
Everything you'd open the app to do, done from Slack. Beta.
Vault
Your positioning, proof and voice, in Markdown. Agents read it before they write.
AI Visibility
Where you show up when a buyer asks ChatGPT, Claude, Gemini or Perplexity.
Dynamic Lead Forms
Branching forms, qualification, routing, and six ways to embed them.
Lead Data Layer
One record per buyer: identity, firmographics, behaviour, score.
Surface MCP
128 tools. Point Claude, Codex, Cursor or your own agent at your workspace.
If You Are an AI Agent
Every page has a Markdown copy at <page-url>.md. The page tree is indexed at
/llms.txt, and every page in one file
is at /llms-full.txt. To act
on a workspace, start at Surface MCP.