Integrations
Every system Surface connects to today, across CRM, communication, scheduling, automation, ads and enrichment, and where each one is documented.
Connect integrations on the Integrations screen in the app. Each connector is a card, either connected or waiting to be authenticated.
Statuses follow the integrations directory on the marketing site. In-app means the connector is live but has no walkthrough here.
CRM
| Integration | Status | Docs |
|---|---|---|
| HubSpot | Live | Set up → · Tracking script → |
| Salesforce | Live | Set up → |
| Attio | Live | In-app |
| Zoho | Live | In-app |
| Monday.com | Live | In-app |
| Marketo | Coming soon | - |
| Revenue Hero | Coming soon | - |
System Agents keep the records in these CRMs current, not merely connected.
Communication
| Integration | Status | Docs |
|---|---|---|
| Slack | Live | Set up → |
| Discord | Live | In-app |
| Gmail | Live | In-app |
| Outreach | Coming soon | - |
Connect Slack even if you only want alerts. It is also what SAM runs on.
Scheduling
| Integration | Status | Docs |
|---|---|---|
| Calendly | Live | In-app |
| Cal.com | Live | In-app |
| Zoom | Live | In-app |
| Zoom Scheduler | Live | In-app |
Or skip the category: Intelligent Scheduling books meetings natively, with no per-seat pricing and no booking cap.
Automation
| Integration | Status | Docs |
|---|---|---|
| HighLevel | Live | In-app |
| Zapier | Live, connected in-app | Set up → |
Webhooks are not a connector: they post submissions and lead changes to any endpoint you own.
Ads
| Integration | Status | Docs |
|---|---|---|
| Meta Ads | Live | Conversion events → |
| LinkedIn Ads | Live | In-app |
Both read insights from your active campaigns. Google Ads is not a connector in the directory; you fire conversion events into it from the browser instead. See Google Ads tracking.
Enrichment
| Integration | Status | Docs |
|---|---|---|
| Surface Enrichment | Live, no API key needed | Enrichment → |
| Apollo | Live | In-app |
| Hunter | Live | In-app |
| Lusha | Live | In-app |
| ZoomInfo | Live | In-app |
| Clearbit · People Data Labs · Clay · Ocean.io | Coming soon | - |
Connected providers join the same enrichment chain rather than running separately. Enrichment covers what gets resolved and which source wins when several can answer.
Analytics and Tag Managers
Events you emit, not integrations. See Events for Google Tag Manager, GA4, Google Ads and Meta Ads.
Missing Something?
Two options cover almost everything:
- Webhooks post submissions and lead changes to any endpoint.
- Surface MCP exposes 128 tools for reading and writing the workspace directly.