Content Analytics

The Vault's second live connection, and the other writer. Once a week Surface renders your traffic and conversion numbers as a Markdown document and commits it to the Vault, so an agent drafting on Monday can read what actually happened last week without a single API call.

What It Writes, and Where

The document is model-free. It is rendered from the same query the Content Analytics screen runs, so the numbers in the Vault and the numbers on screen are the same numbers, and nothing paraphrased them on the way.

What the Report Contains

Three tables. The first is the week's totals against the week before, and the Change column carries both the absolute move and the percentage:

| Metric | Current week | Previous week | Change |
| --- | ---: | ---: | ---: |
| Pageviews | 12,480 | 10,905 | +1,575 (+14%) |
| Unique visitors | 8,112 | 7,340 | +772 (+11%) |
| Form starts | 316 | 284 | +32 (+11%) |
| Form completions | 141 | 149 | -8 (-5%) |
| Meeting bookings | 38 | 31 | +7 (+23%) |

The second is the same numbers per tracked content pattern, plus each pattern's category and strategy cluster, so you can see which pages moved rather than only that the total did.

The third is AI traffic sources: how many pageviews came from each answer engine, and what share of the week that was.

A metric with nothing to report is written as a dash rather than a zero, so an empty cell in a real report means "no data", not "none".

Self-archiving

Reports land flat in Content Analytics/ until there are ten of them. From then on, each new one is written to Content Analytics/<YYYY>/<MM>/ and the flat ones are moved into the same layout. Nothing is deleted; the folder just stops being a wall of files.

When It Skips a Week

The job writes nothing, rather than writing an empty report, in three cases:

• The environment has no Vault.
• No tracked content patterns remain, so there is nothing to report per pattern.
• Content Ops access has expired for the environment.

A missing week is one of those three, not a failure to look at.

Reading It from an Agent

The document is Markdown in the Vault like any other, so:

browse_vault  { "pathPrefix": "Content Analytics/" }
read_vault_documents { "documents": [{ "path": "Content Analytics/2026-09-06.md" }] }

That is the cheap way to give a drafting agent last week's numbers. The analytics MCP tools are the live alternative when you need something the weekly report does not carry.

Traffic Intelligence → · Competitor Monitoring