Intelligent Attribution

Know what created the pipeline, not just the click.

Tie the source and message that brought a buyer in to qualification, sales acceptance, opportunity creation, and revenue.

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Pipeline attribution

Touch → qualified → accepted → opportunity → revenue

Revenue$268K

Message: Prove attribution to finance

  • Touches4,820
  • Qualified412
  • Sales accepted268
  • Opportunities74
$268K closed revenue55.6K per 1,000 touches

Revenue per 1,000 touches

  • 1Customer referral310 touches$632.3K
  • 2Outbound sequences1,240 touches$172.6K
  • 3LinkedIn Ads4,820 touches$55.6K
  • 4Organic search9,640 touches$12.9K

Stage conversion rates

  • Touch → qualified8.5%
  • Qualified → accepted65.0%
  • Accepted → opportunity27.6%

Channel revenue share

  • LinkedIn Ads33%
  • Outbound sequences27%
  • Customer referral24%
  • Organic search15%

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