Traffic Intelligence
Agents are here. But you still can't make sense of Google Analytics.
Surface connects attribution, forms, AI visibility, content, and ads in one comprehensive first-party traffic analytics system.
Traffic Intelligence product tour
Explore Traffic Intelligence.
Trace the complete buyer journey across campaigns and channels, then tie the activity that mattered to qualified pipeline and revenue.
Overview
Site page views
6,601
↗ +103.3%
Site visitors
5,672 ↗
↗ +101.4%
Form viewed
1,549
↗ +26.2%
Identified source
60.0%
Avg lead score
35.0 ↗
↗ +13 pts
Spam rate
6.1% ↗
↗ +1.3%
High quality
7
↗ +16.7%
Meetings booked
1
Conversion funnel
Site page views → site visitors → form viewed → high quality leads → meetings
Site page views6,601100% of views
Site visitors5,67286% of views
Form viewed1,54923% of views
Started form841.3% of views
Completed641.0% of views
High quality leads70.1% of views
Meetings10.0% of views
High quality threshold
60+
Lead score distribution
0255075100
Visitor quality
5,672visitors
High quality42%
Qualified31%
Low intent18%
Unknown9%
Channel performance
ChannelVisitorsQualifiedPipeline
Organic search42%$184K
2,841
Paid search31%$96K
1,208
Direct27%$71K
842
Social18%$38K
486
AI chatbot traffic
ChatGPT
24
Perplexity
12
Claude
8
Gemini
5
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