Maddy FennessyGrowth Marketing Lead, Metronome“We feel pretty embedded in Surface, especially since we did the PLG stuff there. I would consider Surface to be like a pretty core part of what is running our website, which is a good thing.”
Surface use cases
Put Marketing Superintelligence to work.
Start with the pressure point that matters now. Every workflow connects to the same buyer context, infrastructure, and campaign system.
01Conversion
Increase inbound conversion
Turn more of the traffic you already have into qualified pipeline.
Explore use case02QualificationImprove lead quality
Evaluate every buyer against shared rules and real-time evidence.
Explore use case03RoutingRoute and book leads instantly
Research, qualify, route, and schedule without breaking buyer momentum.
Explore use case04RecoveryRecover form abandonment
Keep valuable buyer intent from disappearing with an unfinished form.
Explore use case05Demand generationGenerate qualified demand
Create more of the demand that resembles your best accepted buyers.
Explore use case06CampaignsLaunch campaigns faster
Turn buyer context into coordinated campaigns without a blank page.
Explore use case07IntelligenceClose the growth loop
Use sales outcomes to improve qualification and the next campaign.
Explore use case08VisibilityUnderstand every site visitor
See the humans and AI agents researching your business in real time.
Explore use case09AI searchWin visibility in AI answers
Track citations, find coverage gaps, and turn them into campaign work.
Explore use case10Paid mediaRun paid campaigns at scale
Connect audiences, creative, spend, and pipeline in one operating loop.
Explore use case11EnrichmentEnrich every lead with context
Research companies, buying signals, and fit before the lead reaches sales.
Explore use case12Lead researchResearch every inbound lead
Give each lead an evidence-backed brief without adding manual work.
Explore use case13Lead dataUnify the full buyer context
Keep identity, activity, qualification, ownership, and outcomes connected.
Explore use case14Agent workflowsLaunch from Claude or Codex
Bring Surface context and governed marketing actions into the tools your team uses.
Explore use case15PublishingPublish agent-built content safely
Move approved assets into production with schemas, permissions, and revision history.
Explore use case16AttributionProve what creates pipeline
Connect every source, campaign, lead, meeting, and opportunity outcome.
Explore use case
